报刊广告设计及其表现手法

The design for advertisement of newspapers and periodicals and its technique of expression

报刊广告在市场经济发展过程中具有其它广告形式所不可比拟的优越性。一个优秀的报刊广告设计,应该是现代人的思维方式与科学技术的有机结合;是报刊广告的特有功效与广告整体策划后的具体设计相结合;是独具匠心的设计与丰富的表现手段相结合。

The advertisement of newspapers and periodicals in the course of market economy development has superiority beyond comparing with others.An excellent design for it should be organically combined the thinking method of moderners with the scientific technique,its specific efficacy with the concrete design after overall plot of advertisement,and design of originality with method of rich expression.