摘要
在写作商务英语信函时必须准确运用语言 ,以免对方误解 ,已成为业内人士的共识。然而 ,恰当地利用语用含糊 ,经常能够产生积极的效果。在商务信函交往中 ,语用含糊的使用可以实现以下策略 :礼貌策略 ,自我保护策略和要约策略等。
It has become a common understanding among the people of the same profession that in English correspondence writing it is necessary to use accurate language so as to avoid misunderstanding on the part of the other party. However, the proper use of pragmatic vagueness can often produce positive effect. In business correspondence, pragmatic vagueness can achieve the strategies as follow: courtesy, self protection, offer, etc. Exercising these strategies facilitates the deal between the two parties involved in the business.
出处
《江苏教育学院学报(社会科学版)》
2003年第2期100-102,106,共4页
Journal of Jiangsu Institute of Education(Social Science)
关键词
商务英语写作
信函写作
语用含糊
礼貌策略
自我保护策略
要约策略
pragmatic vagueness
correspondence writing
strategy of courtesy
strategy of self protection
strategy of offer