汽车行业CRM与PDM集成研究

The integration research of CRM and PDM system of auto industry

从建设汽车行业CRM系统入手,重点阐述了基于用户定制管理的CRM系统和PDM系统的数据集成的需求、内容和实现手段等问题,提出了利用信息资源规划的思路建立集成体系的新思路。

The article starts from construction CRM system of auto industry. It mainly elaborates the demands for the user to work out CRM system of management ,the demands for data integrated of PDM system and its contents and way to realize it. At the same time, it advances a new idea to set up integrated system by using thinking planed by information resource.