面向产品设计定位的客户信息分析

Mining the Data of Enterprise Business to Find Potential Users in the Planning of Product Design

文章以产品设计定位中的目标用户群确定为目的,探讨了企业客户数据库信息分析的基本流程和方法。借鉴市场细分的思想,运用信息熵、数据挖掘、决策支持等概念和技术,对目标用户群确定及其可行性、可能性评估进行了深入分析,提出了具有实用意义的实现算法。

The flow and methods to find potential users from record data of enterprises business are argued with the view of the planning of products design.A set of operational methods to search,specify and evaluate potential users for developing products is provided.In addition,some corresponding algorithms that use information conceptions and technologies such as information entropy,data mining,decision-making are presented.