对中国企业品牌全球化营销传播的探讨

Discussion on Chinese Enterprises Brand Globalization Marketing Communication

通过对中国企业在国内营销时,信息传播的主要方法及影响信息有序传播因素的分析,提出了整合营销传播是中国企业实施品牌全球化营销传播的趋势,也是所运用的主要方法,并对品牌全球化的中国企业如何实施整合营销传播进行了探讨。

By analyzing the main means of information communication in Chinese enterprises marketing inner-country and some factors affecting information orderly communication, this paper puts forward that integrating marketing communication is Chinese enterprises brand globalization marketing communication's trend and the main means that can be adopted . Moreover, this paper discusses how Chinese enterprises of brand globalization carry out IMC .