“使顾客满意”战略在科技期刊中的实施——《眼视光学杂志》提高服务质量的举措

Practice of Customer Satisfaction strategy in sci-tech periodicals

介绍《眼视光学杂志》实施“使顾客满意”战略的做法、取得的效果和经验。

It discusses the practice of Customer Satisfaction (CS) strategy in sci-tech periodicals. According to the conditions of Chinese Journal of Optometry & Ophthalmology, the CS strategy was carried out through the following three aspects: readers, authors, employees.