浅析网络广告的特点、优势及发展

Analysis of the Characteristics, Advantages and Development Of Internet Advertisement

随着信息产业的高速发展,以Internet为传播媒介的网络广告也出现了超常规的发展。本文对网络广告的概念及目前网络广告出现的形式进行了探讨,同时与传统的广告媒体对比分析网络广告的特点、优势,并就当前我国网络广告面临的困难提出了几点建议。

With the fast development of information enterprises, the advertisement business in the Internet media has got an unusual rapid development. This essay discusses the concept and the present forms of Internet advertisement, compares the characteristics and advantages of this media with that of traditional one, and makes several suggestions on the problems our Internet advertisement has to face at the present.