摘要
本文以格赖斯会话含意理论为基础,探讨了广告词中普遍存在的会话含意的产生条件、内容及其推导,并通过对广告词中一些语言现象的分析,对会话含意理论作了点滴建设性的补充。
This paper probes into the cause, content and inference of the conversational implicature in the speech of advertisement. It makes some constructive complements to the conversational implicature theory through the analysis of some phenomena of the speech of advertisement.
出处
《安阳师范学院学报》
2003年第3期77-78,共2页
Journal of Anyang Normal University
关键词
广告词
会话含意
合作原则
speech of advertisement
conversational implicature
cooperative principle
