论新世纪衡阳城市形象的定位与塑造

A DISCUSSION ON THE ORIENTATION AND FIGURE OF IMAGE OF HENGYANG CITY

衡阳市以位处南岳衡山之南而得名,自古以来自然、人文景观并胜,社会、经济、文化发达。近20多年来各方面反而停滞和落后。文中运用企业识别CI原理,从城市形象发展历史和现状入手,将其新世纪城市总体形象定位为"江南内陆腹地重要现代化区城中心,湘南最大交通枢纽,全国著名的山水旅游城市,环境优美、安全舒适的人居休闲胜地"。并指出城市形象塑造应体现古城衡阳的气韵和文脉,给人以古老文明、开拓进取、不断创新的总体视觉形象,以推动新世纪衡阳城市的总体发展。

Hengyang City was named for lying in the south of the Hengshan Mountain. Both its nature and human landscapes have been famous and society, economy and culture have been developed since ancient time. But in recent years the development of the city has lagged. In order to invigorate Hengyang City economy,By using the theory of corporation identification, the history and the present situation of the city image are studied. It is suggested that the overall image of Hengyang City could be oriented to the important modern regional center in the hinterland south of the Yangtze River, the biggest hub of communications in southern Hunan, the famous landscape tourism city in China, and the comfort place of fine environment for living. The city image should show its history and culture features, the visual image of the city should be renovated unceasingly.