我国航空公司基本服务营销战略研究

Research on Services Marketing Basic Strategy for Airline

运用迈克尔·波特企业经营战略理论 ,借鉴国外航空公司实施服务营销基本战略的具体做法 ,探讨了航空公司的市场定位 ,对我国航空公司提出了相应的建议及策略。

Enterprise Management Strategy Theory of Michael E.Porter is used in this article.Drawing on the experience of foreign airlines' practice,the article analyses the marketing positioning of airlines and has put forward to the corresponding services marketing strategy for china airlines.