国际工程承包企业发展策略分析

Development Strategy Analysis on International Engineering Contract Enterprises

分析了承包市场的特征和发展趋势 ,强调我国承包企业应根据自己的竞争优势和弱点 ,制订相应的发展策略 ,使我国的国际工程承包能够在越来越激烈的市场竞争中逐步扩大市场份额 。

Based on the characteristics and the development trend in the international engineering and service industries, the strength and weakness of the Chinese contractors in this field are analyzed. In the environment of increasingly keen competition in this market, the Chinese contractors may establish an effective marketing strategy to grasp the opportunity and expand their market shares.