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悬念沃尔玛

Will Wal-Mart succeed in China?
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摘要 在中国市场,沃尔玛推进的速度似乎没有想像中的快,当山姆会员店落户石景山时,在北京三环路以内的矩形四个角上,家乐福的生意已经做得相当兴隆。 A Wal-Mart store, which has been being waited for long, will soon be opened in Beijing, and it seems a significant event. The Sam warehouse store will be located at Shijingshan in Beijing and open in June. said Xu Jun. an executive in charge of foreign affairs in Wal-Mart(China) Co.Xu never suspects the future of the store. The attractiveness of the Wal-Mart brand, improvement of traffic for the new Fifth-loop Road, the attractive sights such as Dongfang Jiayuan, Shijingshan Amusement Park and the planned 'Global Movie Town' in the neighborhood, all seem to him as magnets for visitors. The most important, of course, is more and more local inhabitants have cars.Bajiao Price Smart Store, a Price Smart store a mile away from the Wal-Mart store, is now making effort to transform itself with a new face in preparations for competition. In China. there are other warehouse stores given the cold shoul- der. such as Makro from Netherlands. Its memher card has become mean-ingless and it is sold only for 2 yuan Mart succeed in China?
作者 柯妍
出处 《IT经理世界》 2003年第8期40-42,6,共3页
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