论医院视觉形象的建立

Talk about the Foundation of Hospital Visual Image

随着我国经济和科技的发展,医疗市场的竞争焦点已不只是具体的医疗技术与设备的竞争,而且是以形象品牌为核心的无形资产的竞争。探讨如何利用视觉形象设计来进一步提高医院形象品牌,在竞争日趋激烈的医疗市场中开拓一个新境界。

With the development of economy and technology in China, the main factor to win in the competition in the hospital market is no longer the advantage of some medical technology and equipment, bat the intangible asset of goodwill. The purpose of this article is to discuss how to improve the goodwill of our hospital, to create a new segment in this increasing fierce competitive hospital market by implementing the Visual Identity.