从产品差异化走向品牌差异化

Differentia from product to brand

论述了中国洗发水产业品牌与营销发展的现状及未来趋势。指出国内洗发水品牌经过近20年的发展,已经取得了令人瞩目的成就,出现了许多为国人津津乐道的洗发水品牌,形成了一些强势的洗发水产业板块。国内洗发水行业出现的这种令人鼓舞的局面,使对洗发水品牌的思考进入一个崭新的境界。通过国内成功品牌的有益启示,提出了国内洗发水品牌亟待整合与突破。

The development situation and trends of China shampoo brand and distribution are related.The shampoo field has reached great progress through more than 20 years.It has formed huge market. From the revelation of the successful shampoo brand, it is pointed out that the market of shampoo brand should regulate and break through.