“从善如流”地开发新产品

Sustainable and resourceful new product development

企业产品开发能力,关系到企业的市场竞争力,从中外企业的比较中可以清楚地看到这一点。产品生命周期理论指明了产品生命周期的转迹,企业要把握好产品开发中的每一项工作,充分利用企业外的技术力量形成新产品开发的有效资源。

It is clearly demonstrated,from the comparative study of the Chinese enterprises and the overseas ones,that the capability in product development is of vital importance to enterprises competitiveness. The product life cycle theory highlights the track that products follow and different stages in the products life cycle.Entrepreneurs should carefully handle every aspect of the product development, and take fully leverage the enterprises' external technical forces to form effective source for the new product development.