电子营销与中国企业营销策略的变革

E-Marketing and the Reform of Chinese Enterprise's Marketing Strategies

电子营销实质的准确把握是开展活动的基础,在了解电子商务优劣势的同时,分析我国目前开展电子营销活动中存在的主要问题,以便从经营理念、经营方式、产品和顾客定位等方面制定切实可行的营销策略。

The basis of developing E-Marketing is to truly realize its essence. Through analyzing the adventages and disadvantages esp, the existing problems in our country, the paper suggest that it should be convenient to formulate feasible marketing strategy from the perspective of management concepts and products and customer positioning etc.