加入WTO对我国企业名牌战略的挑战及对策

The Challenge to Chinese Enterprise's Famous Brand Strategy After Joining WTO

随着我国加入WTO的成功,我国经济已经融入世界经济。在机遇与挑战面前,我国企业如何打造国际性品牌,实施名牌战略,是企业形成核心竞争力获得持久竞争优势的关键,深入分析和探索企业名牌战略实施的对策,对于我国企业实施名牌战略,成功的进入国际市场具有十分重要的意义。

After joining WTO successfully, the economy of our country has already incorporated with the international economy. Facing the opportunity and challenge, how to build the international brand and actualize famous brand strategy is a key for enterprises of our country to form powerful rivalship and lasting competition advantage. Analysing and exploring deeply the countermeasure of actualizing famous brand strategy has very important meanings for enterprises to build the international brand, as well as entering the international market.