试论商品房市场定位策略

Market Positioning Strategies of Commodity Buildings

目前我国商品房空置率居高不下,主要原因是中低收入阶层没有相应的支付能力。开发商应注重做好市场定位工作,开发出适合消费者需要的、中低收入阶层能承受得起的商品住宅。

At present, the vacant rate of commodity buildings in our country is relatively high. The main reason lies in the fact that the medium-salary and low-salary classes don't have the relevant purchasing power on commodity buildings. Therefore, the developers should put great emphasis on the market positioning and try to develop the commodity buildings that the medium-salary and low-salary classes can afford and satisfy the demands of more customers.