摘要
中国入世后,旅游市场的进一步开放将有利于引进先进的经营管理经验,进一步发展中国得天独厚的旅游资源和劳动力优势。同时,伴随着服务贸易总协定(GATS)在各成员国的实施与经济全球化,中国旅行社的生存与发展将面临机遇和挑战。中国旅行社应勇敢面对挑战,从以下几个方面提高竞争力:(1)树立战略发展思想;(2)树立战略管理思想;(3)化危机为商机,积极成为网介者;(4)界定企业发展方向,发展产品核心功能;(5)迎合消费者需求与创新需求;(6)组建集团化旅行社;(7)实行跨国际化经营,参加国际竞争;(8)加强对外宣传。
After China's entry into WTO, tourism market will be further opened It will help to introduce advanced management experience, to develop the advantages of the tourism sources and labor sources At the same time, with the implement of GATS in the member countries, and with the economy globality, China Travel Agency is facing great challenges So China Travel Agency should take the challenges bravely, trying its best to improve its competition ability:①to build up strategical development thought②to build up strategical management thought③to change the crisis into business chance try to become a go-between④to confirm the orientation of enterprise, and to develop the key function of its product⑤to meet the need of the consumers and innovation⑥to set up group travel agency⑦to manage business multi-nationally so as to join in the international competition⑧to strengthen propaganda to the foreign countries
出处
《云南地理环境研究》
2003年第3期13-22,共10页
Yunnan Geographic Environment Research
基金
广东女子职业技术学院科研基金项目
