加入WTO后中国软饮料业的应对策略

Countermeasure about Soft Drink Industry of China Under the WTO

针对加入WTO后对中国软饮料业的发展趋势这一当前热门话题进行了研究,阐述加入WTO对中国软饮料的影响,可能带来的机遇和挑战等方面加以分析,并提出了相应的对策如结合国际需求,扩大出口贸易;把资源变为产业优势、经济优势;开拓国际市场、打造知名品牌,探索横向联合道路、实现规模经济效益;以及借助协会组织作用,建立信息收集、分散处理机构等。

This text studies the present hot issue of the developing trend of soft-drink industry, explains the impact on soft-drink in China of entering the WTO, and analyzes the opportunities and challenges brought by entering the WTO. The text has put forward the corresponding countermeasures, such as according with the international demand, expanding export trade, turning resources into Industry's advantage and economic advantage, exploring world market, making the well-known brand, probing the road to intersecting link, realizing the economic benefits of the scale, drawing support from association and organization function, setting up information collected method, dispersing organization, etc.