企业感性经营策略

On the Strategy of Perceptual Business Management

随着小康社会的实现,人们的消费也从理性消费进入感性消费阶段。这首先已在享受类和舒适类消费品中得到体现,并呈加速发展的趋势。我国企业应因势利导,开发感性商品,提供感性服务并采取感性销售措施,方能赢得消费者的好感,取得市场竞争的有利地位。

With the coming of comfortable society in China the consumers have stepped into the perceptual stage from mental stage. It has been reflected in comfortable and cosy consumer goods and has the rapid development trend as well. Adroitly guiding action according to circumstancea. the Chinese businesses should develop perceptual commodities provide perceptual servies and carry out perceptual sales. They shall make a good impression on consumers and win the market compelition.