摘要
目前电子零售困难重重,其原因相当复杂,出路在于从纯电子零售转向电子零售与传统零售相结合的双渠道零售。
Electronic retailing is facing many difficulties, and the reasons are complicated. The way out is to transfer from electronical retailing to the combination of traditional and electronic retailing.
出处
《南京理工大学学报（社会科学版）》
2002年第6期56-58,共3页
Journal of Nanjing University of Science and Technology：Social Sciences
