加入WTO对新闻传媒业的影响及对策

Challenge with the opportunity coexistence——Chien the WTO impact news spread industry

面对加入WTO将对中国传媒受众市场、广告市场及传统文化思想等产生的冲击 ,我国传媒界应巧打机遇牌 ,坚持民族化、本地化、特色化的道路 ,扬长避短发展自己。

The impact news spread into a life time according to China, pound at inevitable,extant margin of Chinese and Foreignmedium,challenge with the opportunity coexistence and reply the counterplan.