现代企业持续发展的阶梯:再创业

The Strategy for Enterprises Sustainable Development

作者在对新经济背景中的企业进行深入考察和研究的基础上,提出企业必须通过再创业行动来超越原本的生命周期曲线,并实现可持续的发展。并对再创业的特质进行了深入地剖析,并创新性地提出了适合于不同再创业类型的战略选择,其中包括:价值链全球分布战略、技术发展战略以及价值创新与产业转移战略。

The emergence of the New Economy has resulted in radical changes in the economic rules. Modem enterprises had to face all the survival pressure from rapid environmental changes. Meanwhile, another austere challenge for the development of modern enterprises is the restriction of lifecycle per se. Biased on the thorough research of the companies involved in the New Economy, I propose that to surpass the original lifecycle curve and to create sustainable development, entrepreneurs must proceed to the Restartup strategy. Then the attributes of the Restartup strategy are thoroughly described. Finally, I put forward various strategic options for various kinds of corporations. These strategic options include worldwide value - chain distribution, technological development, and value - added innovation & industrial shift.