摘要
本文就平面广告设计的科学性与艺术性谈平面广告设计与绘画的区别与联系以及平面广告设计同现代科学技术的结合、平面广告设计如何在美学和广告战略指导下进行。
In the paper the differentiation and relation of advertisement plane design and plaining as well as the combination of advertisement plane design and modern technology are discussed in the context of science and art of advertisement plane design. How to proceed under the guidance of the esthetics and advertisement stratagies is also discussed.
出处
《辽宁工学院学报（社会科学版）》
2003年第2期68-69,共2页
Journal of Liaoning Institute of Technology（Social Science Edition)
关键词
平面广告设计
科学性
艺术性
绘画
广告美学
广告战略
plane design in advertisement
scientific quality
artistic quality
painting, esthetics in advertisement
strategies in advertisement
