试论艰苦奋斗与大学生的消费伦理教育

On Ethical Education of the Plain Living and Hard Struggle of College Students’ consumption

当代大学生面对繁华的都市生活 ,出现种种非理性的消费行为 ,带来了消极的影响。大学生的消费伦理教育理应成为高校德育的重要组成部分 ,影响他们的消费观念 ,从而引导他们正确的消费行为 ,培养大学生艰苦奋斗的精神。

Confused by the prosperous city life, more and more irrational consump tion behaviours of the university students are having negative influences on rel evant social aspects. Thus the rational consumption education should be one part of the curriculum of the moral education and it will adjust their consumption c oncept, give them positive input and lead them to have a more rational consumpti on.