网络调查——如何提高回收率被引量：1

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摘要互联网的出现为传统的统计调查带来了新的契机,给调查人员提供了一个全新的、具有很多先天优势的问卷调查工具.与传统的电话调查、入户访问相比,网上调查具有周期短、效率高、费用低、区域广等优点,是统计调查的重要的发展方向.

作者王宝海王日旭

出处《市场研究》 2003年第6期49-50,共2页 Marketing Research

关键词网络调查回收率统计调查网上调查

参考文献1

1李锐,宋铁英.国内网络调查研究分析[J].情报科学,2005,23(6):891-895. 被引量：19
2方佳明,邵培基.影响网络调查适用性的因素分析[J].管理学报,2006,3(4):493-497. 被引量：10
3方佳明,邵培基,粟婕,张谦,田禹.基于网络的问卷调查回复率影响因素实证研究[J].管理评论,2006,18(10):12-17. 被引量：14
4Couper M P. Web surveys: A review of issues and approaches. Public Opinion Quarterly, 2000, 64(4) :464 -494.
5Manfreda K L, Bosnjak M, Berzelak J, et al. Web surveys versus other survey modes. International Journal of Market Research, 2008, 50(1): 79-104.
6Truell A D. Use of Internet tools for survey research. Information Technology, Learning, and Performance Journal, 2003, 21 ( 1 ) : 31 -37.
7Vehovar V, Batagelj Z, Lozar Manfreda K, et al. Nonresponse in web surveys//Groves R M. Survey Nonresponse. New York: John Wiley & Sons, 2002:229 -242.
8Bosnjak M M, Tuten T L. Classifying response behaviors in web - based surveys. Journal of Computer -mediated Communication, 2001, 6 (3). [ 2009 - 04 - 15 1, http ://www. ascuse. org/jemc/ vol6/issue3/boznjak, html.
9Manfreda K L, Vehovar V. Survey design features influencing response rates in web surveys. ICIS, 2002. [ 2009 - 05 - 01 ]. http ://www. icis. dk/ICIS papers/C2_4_3, pdf.
10Kiesler S, Sproull L S. Response effects in the electronic survey. Public Opinion Quarterly, 1986, 50 ( 3 ) : 402 - 413.

1李锐,宋铁英.国内网络调查研究分析[J].情报科学,2005,23(6):891-895. 被引量：19
2方佳明,邵培基.影响网络调查适用性的因素分析[J].管理学报,2006,3(4):493-497. 被引量：10
3方佳明,邵培基,粟婕,张谦,田禹.基于网络的问卷调查回复率影响因素实证研究[J].管理评论,2006,18(10):12-17. 被引量：14
4Couper M P. Web surveys: A review of issues and approaches. Public Opinion Quarterly, 2000, 64(4) :464 -494.
5Manfreda K L, Bosnjak M, Berzelak J, et al. Web surveys versus other survey modes. International Journal of Market Research, 2008, 50(1): 79-104.
6Truell A D. Use of Internet tools for survey research. Information Technology, Learning, and Performance Journal, 2003, 21 ( 1 ) : 31 -37.
7Vehovar V, Batagelj Z, Lozar Manfreda K, et al. Nonresponse in web surveys//Groves R M. Survey Nonresponse. New York: John Wiley & Sons, 2002:229 -242.
8Bosnjak M M, Tuten T L. Classifying response behaviors in web - based surveys. Journal of Computer -mediated Communication, 2001, 6 (3). [ 2009 - 04 - 15 1, http ://www. ascuse. org/jemc/ vol6/issue3/boznjak, html.
9Manfreda K L, Vehovar V. Survey design features influencing response rates in web surveys. ICIS, 2002. [ 2009 - 05 - 01 ]. http ://www. icis. dk/ICIS papers/C2_4_3, pdf.
10Kiesler S, Sproull L S. Response effects in the electronic survey. Public Opinion Quarterly, 1986, 50 ( 3 ) : 402 - 413.

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