论连锁经营集团化

On Grouping of the Chain Business

连锁商业近几年在我国发展很快 ,但是我国的连锁经营由于发展时间太短 ,存在着起点低、基础差、规模小等不足 ,发展水平也不高。本文从构筑连锁经营集团化的必要性 ,连锁商业发展中存在的问题和机遇 ,实施连锁经营集团化的对策等方面论述 。

Chain business has been developing quickly in our country these years.However,the chain market of our country has a short history.Its foundation is poor and its scale is rather small.And the level of its development is low.Therefore,the authors try to dissertate the necessity of grouping the chain stores,the problems & opportunities in the process of developing chain commerce and the ways of carrying out chain management market.The authors draw a conclusion that the way of developing chain commerce is to group chain stores.