中国移动通信现状及其向第三代的演进

Operation&Marketing Current Situation of Mobile Communication in China and Its Evolution to3G

近年来,通信产业已成为中国经济发展的支柱,移动通信更是日新月异,但它向3G演进时面临诸多问题,比如ARPU值下降,增量不增收,增幅减缓等。介绍了中国移动通信的现状,分析了中国移动、中国联通等电信运营商向3G的演进策略,最后提出了几点建议并对市场做了展望。

In recent years,communica-tion industry has become the backbone of the development of Chinese econo-my.Mobile communication changes with each passing day.However,there are many problems while it evolves to3G,such as decrease of ARPU value,no increase in revenue for increment and slowing in increase rate,etc.Cur-rent situation of mobile communication in China is introduced.Evolution strategies to3G of telecom operators such as China Mobile,China Unicom are analyzed.Finally,some suggestions are given and expectation for market is provided.