摘要
通过对旅游市场中传统产品包装设计现状的分析 ,从主观和客观的角度 ,探讨开展传统产品包装设计研究的必要性和可行性。同时阐明在现代设计中传统产品包装的特点及其可能对旅游市场产生的作用 。
Based on the situation analysis of packaging design of traditional products in tourism market,the article discusses necessity and feasibility to improve traditional packaging design with both objective and subjective view points.Meanwhile the article points out the feature,the key points and the possible improvement of such packaging design in modern society as well as in impact on tourism market.In addition this article predicts the prospect of this project.
出处
《上海工程技术大学学报》
CAS
2003年第2期141-143,共3页
Journal of Shanghai University of Engineering Science
基金
上海工程技术大学青年发展基金项目 (2 0 0 0X0 9)
关键词
传统产品
包装设计
市场作用
Traditional product
Packaging design
Market effect
