摘要
行为金融 (behavioralfinance)结合了心理学与金融学的研究 ,认为人具有启发式 (heuristic)和框架依赖(frame -dependence)两大类心理决策偏差 ,从而在金融市场上造成了用标准金融理论难以解释的异常(anomalies)现象。基于行为金融理论中的决策偏差 ,并结合经济学理性假设中的理性行为假设和有限理性假设 ,提出相对理性的概念。
Behavioral finance combines the research of psychology and finance. In its theory, two kinds of mental decision biases(heuristic and frame-dependence) bring the anomalies that can not be explained by standard finance theory. Base on the decision biases of behavioral finance, and ambine rational action hypothesis and limited rationality hypothesis, which come from economical rationality hypothesis, we raise relative rationality.
出处
《商业研究》
北大核心
2003年第14期107-110,共4页
Commercial Research
