利益制衡——解决营销道德失范的良药

Benefit Balance——The Way to Solve the Problem of Marketing Morality Crisis

近年来假冒伪劣、虚假广告等不道德营销行为不时见诸媒体 ,营销道德失范问题日益成为人们谈论的热门话题。营销道德失范给咨询行业乃至整个社会造成了极为不良的影响。咨询公司营销道德失范是一个经济方面的问题 ,另辟蹊径 ,利益的驱动是产生不良营销行为的根本原因 ,为此引入第三方 ,建立利益制衡系统的解决思路。

Nowadays there are more and more immoral marketings and the marketing morality crisis is drawing the public focus. The marketing morality crisis brings not only bad influence to consultation industry but also to all social. benefit is the prime reason of the crisis, after the 'economic man' is analyzed thus we induct a third party to constitute benefit balance system.