摘要
从分析CRM在现代企业经营管理中的重要作用入手,给出了企业CRM的运作模式,论述了构建CRM的市场管理、销售管理、服务和客户管理及辅助决策的策略,并以此评估CRM的实施效果。
This paper offers the operation model of the enterprise CRM by a na lyzing the importance of CRM in modern enterprise management.It states the stra tegy of setting up CRM which consists of market management,sale management,ser vice and customer management and subsidiary decision.According to these,it ev aluates the implementation effect of CRM.
出处
《科技与管理》
2003年第4期64-65,共2页
Science-Technology and Management
基金
黑龙江省科技厅科研项目(GD02A107)
关键词
CRM理念
企业管理
客户关系管理
运作模式
潜在客户
enterprise management
cus tomer relationship management
potential customer
integration
