论公共关系理论在学报编辑实践中的应用

Theory of Public Relations and Its Application to Journal Editing

学报编辑应学习公共关系理论,并用它来指导编辑实践,这样可以提高刊物的美誉度和知名度,提升刊物的组织形象,从而有利于刊物的发展和编辑个人素质的提高。

To earn the journal a good reputation and popularity, and to advance image of editorial organization, academic journal editors should study the theory of public relations and apply it to journal editing for the development of journals and the quality enhancement of individual editors.