摘要
对体育赞助的概念进行分析,提出体育赞助具有两重性,并且对国内外体育赞助发展概况作了归纳总结,得出体育赞助对体育事业发展具有非常重要的作用,同时针对我国体育赞助市场的发展现状,提出开拓我国体育赞助市场的策略方法。
The concept of sports sponsor was analyzed. It was advanced that sports sponsor has its duality. The general situation of sports sponsor development at home and abroad was summarized. It was pointed out that sports sponsor plays an important role in the development of the physical education cause. Based on the present situation of sports sponsor development in China the strategy for opening up sports sponsor market was put forward.
出处
《北京体育大学学报》
CSSCI
北大核心
2003年第3期307-308,311,共3页
Journal of Beijing Sport University
关键词
体育市场
赞助
体育赞助
sports market
sponsor
sports sponsor
