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透过海尔物流浅析中国物流市场

An Analysis of China's Logistics Market Through Logistics Management of Haier
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摘要 海尔的“物流推进本部”成为中国物流业界关注的亮点 ,面对加入WTO后中国物流市场面临的机遇和挑战 ,中国的物流企业应认清形势 ,兼收并蓄 ,在政府的支持下 ,积极转变物流职能 ,提高服务质量 。 In 2001, the logistics management idea of Haier became a focus in the circle of Chinese logistics enterprises. With the opportunities and threats to Chinese logistics market after China's entry into WTO, Chinese logistics enterprises should get a clear understanding of the situation, incorporate things of diverse nature, and with the support from the government, transform their logistics function, and improve their service quality so as to increase their competitive ability.
作者 张玉荣
出处 《浙江树人大学学报》 2003年第4期25-27,共3页 Journal of Zhejiang Shuren University
关键词 物流管理 物流职能 机遇 挑战 对策 logistics management logistic function opportunities threats strategies
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