市场营销专业人文素质教育工程建设的研究与实践

Research and Practice on the Educational Project Construction of Humane Diathesis of Marketing Major

人文素质教育对于探索科学的、具有高职特色的人才培养模式 ,有着极为重要的现实意义。从社会和历史背景出发 ,以满足用户需求、教育学生学会做人、培养人文精神为依据 ,详细论述了高职市场营销专业人文素质教育的目标、意义和功能。经四年来的探索和实践 ,已初步形成了有特色的人文素质教育工程建设的实施体系 ,给出了方法和途径 ,介绍了主要成果及其推广。

Education of humane diathesis is of very important and practical significance in probing the developing mode with scientific and distinguishing advanced vocational education features.Based on social and historical backgrounds,the authors discuss the target,significance and functions that are about the educational project construction of humane diathesis of advanced professional marketing major.And several main fruits and extension are introduced.