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旅游企业强化售后服务对策研究

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摘要 现阶段,旅游行业的竞争已经开始朝着白热化的时期迈进,旅游经营者已经开始将关注目光从旅游产品的开发转向售后服务的质量上。各大旅游公司对于如何有效进行售后服务工作也提出了一些独到的见解。旅游行业不能仅仅依靠旅游产品赚取客户,更需要进一步加强售后服务工作。文章从旅游企业强化售后服务的意义出发,结合旅游企业售后服务现状,提出了旅游企业开展有效的售后服务的建议。
作者 高瑜 王素珍
出处 《品牌》 2015年第8期37-38,41,共3页 Brand
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