2Lia Zarantonello,Kamel Jedidi,Bernd H. Schmitt.Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets[J].International Journal of Research in Marketing.2012
3Yuliya Strizhakova,Robin A. Coulter.The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity[J].International Journal of Research in Marketing.2012
4Junhong Chu.Quantifying nation equity with sales data: A structural approach[J].International Journal of Research in Marketing.2012
5Lingjiang Tu,Adwait Khare,Yinlong Zhang.A short 8-item scale for measuring consumers’ local–global identity[J].International Journal of Research in Marketing.2011(1)
6Yuliya Strizhakova,Robin A. Coulter,Linda L. Price.The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace[J].International Journal of Research in Marketing.2011(1)
7Anna Torres,Tammo H.A. Bijmolt,Josep A. Tribó,Peter Verhoef.Generating global brand equity through corporate social responsibility to key stakeholders[J].International Journal of Research in Marketing.2011(1)
8Tandadzo Matanda,Michael T. Ewing.The process of global brand strategy development and regional implementation[J].International Journal of Research in Marketing.2011(1)
9Petra Riefler.Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin[J].International Journal of Research in Marketing.2011(1)
10.A global brand management roadmap[J].International Journal of Research in Marketing.2012(1)