摘要
通过以"品牌"为关键词的三大基金立项课题的详尽梳理,并综合相关著作与核心期刊论文,对我国品牌研究的现状与发展态势进行了描述与分析,针对基金立项项目的考察,回顾品牌研究的关注热点,认为我国品牌研究受社会环境影响显著,外来化与本土化的融合形成典型中国特色,品牌的跨学科交叉研究形成主题多元、方法多样的格局。
'Brand' as the keyword,the fund researchers on the three topics,books and important papers related to carding descripted and analyzed the status and development trend of brand research. Through Investigating for the fund and recalling the brand concerned about the hot research, research indicates that brand Study by significant social and environmental impacts, a typical foreign and localization integration with Chinese Characteristics and Crossover study interdisciplinary brand formed body pluralistic,diverse methods of pattern.
出处
《品牌》
2016年第6期39-47,共9页
Brand
基金
广东高校哲学社会科学重点实验室项目"广东省新媒体与品牌传播创新应用重点实验室"研究成果(2013WSYS0002)
关键词
品牌布局
研究态势
品牌学学科
立项课题研究
The Layout of Brand
The Research on Developing Tendency
The Discipline of Brandology
Research Projects
