产业集聚与品牌生态系统演化的要素与功能——以乳品产业为例

Factors and Functions of Industrial Agglomeration and Brand Ecosystem Evolution——A Case Study of Dairy Industry

产业集聚和品牌生态系统是经济管理理论和实践中的热点问题。现阶段的研究主要是有关产业集群和品牌生态的相互影响,而对乳品产业集聚和品牌生态之间的关系研究则相对较少。乳品产业空间集聚引致了品牌之间的集聚,从而构成乳业品牌生态系统,系统中乳业品牌在适应市场、对手和环境的过程中不断演进。在品牌集聚的竞争中,演进出了乳品产业集聚品牌的要素结构,并发挥相应的功能,实现乳业品牌自身的日益拓展。

Industrial Agglomeration and brand ecosystem are the hot issues in the theory and practice of economic management. At this stage,the research is mainly about the interaction between industrial clusters and brand ecology, and the relationship between the dairy industry cluster and brand ecology is relatively small. The dairy industry spatial agglomeration leads to the agglomeration of the brand,which forms the brand ecosystem of the dairy industry,and the dairy brand in the system has been evolving in the process of adapting to the market,the opponent and the environment. In the competition of brand agglomeration, the development of the dairy industry,the elements of the structure of the brand,and play the corresponding function,to achieve the development of the dairy brand itself.