依托CIS创造图书馆识别系统LIS

Create Library Identity System Depending on Corporate Identity System

企业在导入CIS理论后成功的实例吸引了图书馆界,图书馆要想树立自己的品牌形象,导入CIS理论是必要的。笔者在调查了图书馆的实际情况后,提出了CSI理论,CIS中的MI、BI、VI和CSI共同构成了属于图书馆的识别系统LIS,本文旨在建立一种新型的图书馆知识传播模式,以此成功塑造图书馆品牌形象。

The successful example of enterprise’ introducing Corporate Identity System theory attracts the library. It is necessary for libraries to apply CIS theory if the library want to build up her trademark image .After looking into the reality of library,I put forward Cultural Surroundings Identity,this theory together with Mind Identity,Behavior Identity,Visual Identity constitute Library Identity System of library itself.This article establishes a new modal of disseminate knowledge, in order to erect the trademark image of library.