公益文化服务新模式:青番茄网络图书馆实践研究

New Mode of Public Cultural Service: Study on the Practice of Qingfanqie Network Library

青番茄网络图书馆的发展,为公益文化服务带来了全新的实践模式。本文对青番茄利用商业模式发展公益文化服务的"善的循环"模式进行了分析。认为青番茄在深化读者服务、营销阅读文化、拓展社会合作方面的成功实践给予了图书馆有益的启示。最后,对图书馆和青番茄共同为公益文化服务开展合作共赢进行了可行性探讨。

The development of Qingfanqie Network Library brings a new practice mode of public culture service. This article analyzes the 'good circulation' mode built by Qingfanqie Network Library, which is a commercial mode for developing public culture service. It argues that the successful practice of Qingfanqie Network Library gives the public libraries some beneficial enlightenment in deepening the service for readers, marketing reading culture, expanding social cooperation. Finally, it discusses the win-win cooperation on the library and the Qingfanqie Network Library for developing public cultural service.