摘要
微博的兴起和广泛应用为图书馆开展网络营销提供了新的途径。分析图书馆微博营销价值及营销小案例,提出了图书馆微博的营销策略。
Micro-blog has become a new way on the network marketing for library micro-blog with its widely development and use. The paper analyzed some cases been done as well as the marketing value of library micro-blog and put some strategies for library micro-blog marketing in the foreseeable future.
出处
《公共图书馆》
2015年第1期46-49,共4页
Public Library Journal
关键词
图书馆微博
微博营销
价值
策略
Library micro-blog
Micro-blog marketing
Value
Strategy
