北京记忆微信平台服务现状及策略研究

本文以首都图书馆北京记忆微信平台为调查对象,采用后台数据统计方法,进行平台菜单分析、图文分析、用户分析、消息分析和用户满意度调查,从(1)加强平台宣传,获取用户关注度;(2)调动用户情感诉求,激发规模效应;(3)依托优质资源,构建北京记忆平台生态圈;(4)挖掘大数据价值,完善互动功能;(5)设置关键词回复,提供精准化服务等5个方面提出改进建议。

This paper takes Beijing Memory public platform of the Capital library as the research object,Using background data statistical method, Platform menu analysis, graphic analysis, user analysis, information analysis and The survey of customer satisfaction.The paper put forward improvement suggestions for Public platform.Strengthen the propaganda platform, to obtain user attention; Mobilize the users emotional appeal, stimulate the economies of scale,Relying on high-quality resources, construct a platform ecosystem,Mining big data value, improve the interactive function,Setting key words to reply, provide accurate service.