摘要
随着互联网的不断发展与完善,卖酒的方式也更加多样化,不再局限于线下销售渠道。近些年,抖音、快手等APP成为流量入口后,不少网红以及酒企也开始尝试在网络平台销售葡萄酒。作为一种新的潮流,直播和短视频卖酒的销量如何?传统酒商如何看待这种变化?这一趋势又将如何演变?
With the continuous development and improvement of the online platform and e-commence, the wine sel ing channels has become more diversified and no longer limited to offline sales channels. In recent years, after the platform like the Tik Tok and Kuai Shou become the entrance of network flow, many web celebrities and wine companies have begun to try to sell wine through these network. As this new trend comes, how will sales grow? What do the traditional wine merchants think about this change? How will this trend evolve?
出处
《葡萄酒》
2019年第8期42-45,共4页
Wine
