广电集团化研究综述

Comprehensive Commentary on the Research on GIBTM

伴随着广电集团化的实践进程 ,一些学者和业内人士对这一全新的课题进行了各种探索和研究 ,从广电集团化的起因、发展及现状、集团化进程中存在的问题以及它的发展趋势等四个方面对他们的研究作一综述 ,从求同存异。

Accompanying the process of the practice of group incorporation of broadcast and television media(GIBTM), some scholars and people in this line make various exploratations into and researches on this entirely new topic. The present paper is to make a comprehensive commentary on the research on GIBTM in the four aspects of its cause, development and present situation, the problems existing in its process, and its development tendency. Readers may acquire a relatively full and all round knowledge of the question through seeking common ground while reserving differences, and drawing on other’s strong points while overcoming their own weak points.