顾客满意策略与顾客满意营销

The strategy and marketing of customers satisfaction

在情感消费时代,企业不再以质量达标、自己满意为经营理念,而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主,而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客"货币选票"的制胜法宝。以顾客至上为理念,让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚,是CS时代顾客满意营销的主要策略。

In the age of emotional consumption, the enterprise doesn't take the standard quality, self-satisfaction as its marketing idea, but take the customers satisfaction, win over the customer loyalty as its marketing idea. The strategy of enterprise's marketing does not aim at winning over and keeping the market, but aims at keeping the share and loyalty of to customers. It is the strategy of customer satisfaction that enterprise can obtain the 'currency polls'of customers. Everything done for customers, marking the customers involve in designing product, providing services of highly additional value through whole procession developing the customers loyalty is the main strategy of marketing for customers satisfaction in CS age.