摘要
随着网络时代的到来,企业要充分考虑新时期的各种具体因素,更新旧的思想认识,通过对旧理念的扩充和新概念的学习认识,树立起适合新时代需要的营销思想。由此能够建立新的经营理念、采取相应的措施,开辟网络时代市场营销的新局面。
With the approaching of the network age, enterprises are required to consider various specific factors in the new age, and to update and shape their new marketing ideas through expanding old concepts and learning new knowledge. Then they can establish new marketing strategy and take corresponding measures to create a new marketing phase in the network age.
出处
《河北经贸大学学报》
2003年第4期57-61,共5页
Journal of Hebei University of Economics and Business