浅谈信息时代的电视节目策划

Talking about Machinate of TV Programme in Information Era

随着信息量的增大,观众对信息的需求出现了多样化和个性化的趋势,传统的电视节目的设置和编排阻碍了电视节目质量的提高,只有顺应时代需要,科学地策划电视节目,才能提高电视的社会效益和经济效益。

Along with the increase of the amount of information, a tendency of d iversification and individualization has appeared in the requirements of the aud iences for information. The offer and arrangement of traditional TV programme ha s hindered the increase of the quality of TV programme. Only conforming to the r equirements of the times and machinating TV programme in scientific ways can inc rease the social and economic benefits of TV.